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The Self-Care Alibi · also called avoidance rebrand

am I setting a boundary or just avoiding the conversation

The self-care alibi is dressing avoidance in therapeutic language so it stops looking like cowardice. Ghosting a hard conversation becomes "protecting my peace." Quitting on a commitment becomes "listening to my body." The words change nothing about the outcome — the call still doesn’t happen — but they let you feel virtuous about not making it.

Say the plain sentence out loud — "I ghosted him" — and watch how fast the noble feeling disappears.

What to do about it

Before you use a self-care phrase to explain a decision, say out loud what you actually did without the phrase — "I ghosted him" instead of "I set a boundary." If the plain sentence embarrasses you, the alibi was covering something.

Books that work on this

Each is a 90-day programme. Start with the first — later books assume the work in the earlier ones.

Part of the Connection series.

How people say it

Nobody looks this up by its clinical name. These are the ways it actually gets said.

  • am I setting a boundary or just avoiding the conversation
  • why does calling it self-care make me feel better about quitting
  • I ghosted someone and called it protecting my peace
  • is this actually a boundary or am I just scared
  • I keep using therapy words to excuse bailing on people
  • how to tell if I am avoiding something instead of healing from it
  • why do I feel proud of decisions I know are cowardly
  • using self-care as an excuse to not show up

Written by Brian Spiker, who has run Spiker Carpet and Tile Care since 2013 — the receipts. More terms in the encyclopedia.

About the author

Brian Spiker has run Spiker Carpet and Tile Care since 2013 — a real service business with real customers, real Google reviews, and 13 years of work most self-help authors will never do.

He writes the way operators talk: brutal, funny, and built from work that actually has to get done. Verify everything at spikercarpetandtilecare.com.