The Receipts.
I get it. You don't know me.
The business
Real address. Real phone. Real work.
- Name
- Spiker Carpet and Tile Care
- Started
- 2013
- Status
- Still here. Still answering the phone.
- Trucks
- Yes.
- Customers
- A couple thousand at this point.
- Bad days
- Many.
- Days I considered quitting
- Only a few.
- Days I actually quit
- Zero.
What we actually do
- Carpet cleaning and carpet protection
- Upholstery cleaning and upholstery protection
- Tile and grout cleaning — plus sealing so it stays clean
- Pet odor removal — wet-dog smell from microbiological oils baked into your carpet, urine treated with enzymes (the only thing that actually works)
- Smell stuff in general — if it stinks, we probably deal with it
Or just Google "Spiker Carpet and Tile Care." You'll find it in about 4 seconds.
This isn't a fake business set up to make a self-help guy look real. This is a real business that, after 13 years, made the owner so opinionated he started writing books. You're holding what came out of that.
What 13 years of customers sound like
Real reviews. Real names. Real dates.
Authorized reviews from real Spiker Carpet and Tile Care customers. No invented testimonials. You can verify any of them on Google Maps in about 90 seconds.
If you find a 1-star, send it to me. I bet there's a story.
Reviews land after readers do. Be the first.
Operating reality, the savage version
What 13 years of carpet and tile teaches you that a 6-week mastermind doesn't.
- 01
Payroll is a religion. Twice a month. Whether you feel like it or not. Whether the customer paid or not. Whether the truck broke or not. Whether your kid is sick or not. Twice a month. Forever. Self-help books tend to skip this part.
- 02
The customer who haggles for 20 minutes about a $40 dispute is the same customer who’ll leave you a 1-star review for a stain the cat made three days after you left. This is a law of physics.
- 03
The employee who’s always 10 minutes late is the same employee who quits the day before the biggest job of the quarter. Also a law of physics. The universe is just like that.
- 04
Weather will steal a Saturday from you and there is nothing — nothing — you can do about it. The "5 AM grind" guys never mention weather. They live in studio apartments.
- 05
The deal is not done when they say yes. The deal is done when the check clears. Until then it’s a feelings exchange.
- 06
Working harder is not working smarter. Working smarter without working harder is also a lie that broke people tell each other. Both. You have to do both. I’m sorry.
- 07
Your business is one bad month away from feeling like a complete disaster and one good month away from making you feel like a genius. Neither feeling is accurate. Both will visit. Repeatedly.
- 08
Most "business advice" online is written by people whose only business is selling business advice. Closed loop. Very profitable for them. Very expensive for you.
- 09
You will not "scale" by reading. You will scale by doing things you don’t want to do, repeatedly, for years, while everyone in your life thinks you’re slightly insane for caring this much about something they don’t understand.
- 10
Eventually it works. Or it doesn’t. Both outcomes are survivable.
All 636 books come from this. From figuring it out. Not from a podcast booth.
The closer
You don't have to trust an author.
I am both. The carpet business came first. By 11 years. Then I started writing.