Founder Edition · $9,999 · 100 spots ever
For the 100 people who don't read the books —
What you get
Six deliverables.
- 01
The 12-Series Complete Hardcover Set
All 636 books, hardcover, signed by Brian. Shipped in a custom case as books release. Yes, all 636. Yes, the case is heavy. Yes, you need a shelf.
- 02
Lifetime Insider Pass
Forever. As long as Apex exists. No annual renewal. No price increases. Books Pass, Digital Pass, every other Apex storefront pass we ever launch — you’re in.
- 03
One-Hour Call With Brian
Scheduled at your pace. Any topic. He’s a carpet guy. He doesn’t have time to bullshit you.
- 04
Your Name in the Next Book
"Founding Operators" appendix. Forever printed. Future readers will see it. The names that funded the empire when it was 12 books deep.
- 05
Early Access to Everything Apex Ever Makes
Books, courses, apparel, AI tools, future brands. You’re in at founder level. Treated accordingly.
- 06
Limited to 100 Lifetime Spots
Not a recurring revenue stream. A one-time founders class. When 100 are sold, the door closes. Forever.
The honest version
$9,999 is a lot of money.
Brian knows what $9,999 feels like to someone serious. He's been running a business since 2013. He's seen $9,999 expenses that changed the company and $9,999 expenses that were complete disasters.
This is the first one, not the second one — but Brian's not going to sit here and convince you of that. Either you're in or you're not.
If you're considering it: email Brian directly before you buy. He'll get on the phone. He'll tell you whether it makes sense for your specific situation. He'll probably talk some of you out of it. That's fine. He'd rather have 100 right people than 100 anyone.
Apply
The application goes to a queue Brian reads personally.
If you fit, you get a calendar invite within 7 days. If not, you get a direct no — no waitlist limbo, no follow-up sequence, no "let's revisit in Q4." We're not running a coaching funnel.
FAQ
Why isn’t this just a buy button?
Because 100 of these go out, total, ever. The form is the filter — it saves both of us a phone call when this is not a fit.
What if the 100 are gone?
The application closes. Forever. We don’t open a “next cohort” the next year — there are only 100 lifetime spots. We don’t waitlist. Wait is dishonest.
Do I get the audiobook versions too?
Yes. The lifetime Pass covers every audiobook for every Apex store, for life. The hardcover set is the physical version; the Pass is the audio + future books.
When does my number ship?
Book by book, as each title releases. The shelf and signature plate ship within 30 days of acceptance. The lifetime Pass is active the same day you’re accepted.
Can I email Brian before I apply?
Yes. brian@apexflowlabs.com. He answers his own mail. If you’re close-but-not-sure, write him.