30% OFF·code APEX30

Standing Audience Trap · also called the announced-plan tax

why did I tell everyone before I even really began

The standing audience trap is what happens after you announce a goal or comeback out loud: the people you told become a permanent gallery of check-ins you now feel obliged to answer, so you end up performing progress for an audience instead of quietly making it. The announcement meant to motivate you becomes a tax on it.

You didn’t recruit a support system. You hired an audience you now have to perform for.

What to do about it

Tell the people checking in that you are going quiet on this for a while, and stop giving progress reports — even the good ones.

How people say it

Nobody looks this up by its clinical name. These are the ways it actually gets said.

  • everyone keeps asking how it’s going and I dread answering
  • I regret telling people about my goal before I started
  • checking in with people about my progress is exhausting
  • I feel like I have to perform for people I told
  • why did I tell everyone before I even really began
  • people keep asking for proof I don’t have yet
  • I wish I’d never announced what I was trying to do

Written by Brian Spiker, who has run Spiker Carpet and Tile Care since 2013 — the receipts. More terms in the encyclopedia.

About the author

Brian Spiker has run Spiker Carpet and Tile Care since 2013 — a real service business with real customers, real Google reviews, and 13 years of work most self-help authors will never do.

He writes the way operators talk: brutal, funny, and built from work that actually has to get done. Verify everything at spikercarpetandtilecare.com.