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Intention-Action Gap · also called planning as placebo

why do I feel productive just from making a plan

The intention-action gap is the space between deciding something and doing it, filled with more deciding. Writing the plan gives your brain a small reward that feels identical to progress, so you file it, feel prepared, and never open it again — mistaking the moment you named the goal for the moment you started it.

Naming the goal felt so much like reaching it that you never noticed you hadn’t started.

What to do about it

Skip the document. Do ten minutes of the actual thing before you write another word about the plan for it.

How people say it

Nobody looks this up by its clinical name. These are the ways it actually gets said.

  • I have a plan I wrote months ago and never opened again
  • why do I feel productive just from making a plan
  • I have a whole doc full of goals I never look at
  • writing it down feels like I already did it
  • I keep planning instead of actually starting
  • my strategy document is just sitting there untouched
  • I confuse making a decision with actually doing it
  • I’ve had the same unfinished plan for over a year

Written by Brian Spiker, who has run Spiker Carpet and Tile Care since 2013 — the receipts. More terms in the encyclopedia.

About the author

Brian Spiker has run Spiker Carpet and Tile Care since 2013 — a real service business with real customers, real Google reviews, and 13 years of work most self-help authors will never do.

He writes the way operators talk: brutal, funny, and built from work that actually has to get done. Verify everything at spikercarpetandtilecare.com.