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Dopamine

why is my phone so addictive

Dopamine is a neurotransmitter of anticipation rather than pleasure. It rises before a reward, not during it, which is why the pursuit of a thing can feel more compelling than having it, and why unpredictable rewards are the most habit-forming.

What to do about it

Notice which loops you chase but do not enjoy. Those are anticipation, not liking.

Books that work on this

Each is a 90-day programme. Start with the first — later books assume the work in the earlier ones.

Part of the Discipline series.

How people say it

Nobody looks this up by its clinical name. These are the ways it actually gets said.

  • dopamine detox
  • why is my phone so addictive
  • I chase things I do not even enjoy
  • nothing feels good anymore
  • scrolling for hours and feeling worse
  • why does the wanting feel bigger than the having
  • I get bored the second I get it
  • addicted to the chase

Written by Brian Spiker, who has run Spiker Carpet and Tile Care since 2013 — the receipts. More terms in the encyclopedia.

About the author

Brian Spiker has run Spiker Carpet and Tile Care since 2013 — a real service business with real customers, real Google reviews, and 13 years of work most self-help authors will never do.

He writes the way operators talk: brutal, funny, and built from work that actually has to get done. Verify everything at spikercarpetandtilecare.com.