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Delayed gratification

how to stop impulse buying

Delayed gratification is choosing a larger later reward over a smaller sooner one. The capacity is not fixed: it improves most reliably when the wait is made easier by the environment rather than harder by force of will.

What to do about it

Do not resist the temptation. Remove it from the room.

Books that work on this

Each is a 90-day programme. Start with the first — later books assume the work in the earlier ones.

Part of the Discipline series.

How people say it

Nobody looks this up by its clinical name. These are the ways it actually gets said.

  • I want it now
  • cannot wait for anything
  • instant gratification problem
  • how to stop impulse buying
  • I always take the quick win
  • why cannot I save money
  • trading tomorrow for tonight

Written by Brian Spiker, who has run Spiker Carpet and Tile Care since 2013 — the receipts. More terms in the encyclopedia.

About the author

Brian Spiker has run Spiker Carpet and Tile Care since 2013 — a real service business with real customers, real Google reviews, and 13 years of work most self-help authors will never do.

He writes the way operators talk: brutal, funny, and built from work that actually has to get done. Verify everything at spikercarpetandtilecare.com.