Aspirational consumption · also called the wanting economy
why do I watch videos about the change instead of making it
Aspirational consumption is watching, reading, or buying material about a change you want to make, in place of making it, because the consumption itself delivers a small, real hit of the same satisfaction the change would. It is a profitable trade for whoever is selling the material: a customer who feels they are already improving has less urgency to ever finish, so the product is quietly built to keep you wanting rather than to let you arrive.
You are not behind because you do not know enough. You are behind because knowing became the thing you did instead.
What to do about it
Before you consume one more piece of advice on the subject, do ten unguided minutes of the thing itself.
Books that work on this
Each is a 90-day programme. Start with the first — later books assume the work in the earlier ones.
Free Forever After$6.99
The Success BlueprintComing soon
Broke Is DecisionComing soon
The Wealth VoiceComing soon
Build Before SpendComing soon
Discipline With MoneyComing soon
Forty Dollar WandComing soon
The Income FloorComing soonPart of the Success series.
How people say it
Nobody looks this up by its clinical name. These are the ways it actually gets said.
- why do I watch videos about the change instead of making it
- I feel productive after research but nothing actually changes
- I know more about this topic than people who are already doing it
- buying the course felt like progress and then it was not
- I consume content about my goals instead of working on them
- the feeling of learning about it is not the same as doing it
- I am addicted to preparing and allergic to starting
Written by Brian Spiker, who has run Spiker Carpet and Tile Care since 2013 — the receipts. More terms in the encyclopedia.