What is The Honest Why?

The Honest Why is a 90-day programme from the Purpose series by Brian Spiker — FIND YOUR FIGHT. KEEP IT.. Ninety numbered chapters, one a day, each with a truth, one action and a reflection.

How long does The Honest Why take?

90 days. One chapter a day, in order — the numbering is the programme, not decoration. Later books assume the work done in earlier ones.

Who wrote The Honest Why?

Brian Spiker, who has run Spiker Carpet and Tile Care since 2013. He writes from operating a real service business, not from a podcast booth.

Launch week · 30% off · code APEX30

Purpose · Book 36 · Wave IV — Apex

The Honest Why

Name: The Honest Why
Author: Brian Spiker
ISBN: 979-8-90247-671-9

FIND YOUR FIGHT. KEEP IT.

By Brian Spiker33 words · 90 chapters

Stop lying to yourself about why you want what you want—confront the ugly, selfish, petty reasons and weaponize them instead of pretending to be noble. Explore the Apex Flow Publishing House at books.apexflowlabs.com.

Launch week · 30% off

Use code APEX30 at checkout. Every edition.

Or hold it in your hands

Print editions also available on Amazon, Barnes & Noble, and your local indie bookstore — search “Apex Flow Publishing House” anywhere.

Straight answers

What is The Honest Why?: The Honest Why is a 90-day programme from the Purpose series by Brian Spiker — FIND YOUR FIGHT. KEEP IT.. Ninety numbered chapters, one a day, each with a truth, one action and a reflection.
How long does The Honest Why take?: 90 days. One chapter a day, in order — the numbering is the programme, not decoration. Later books assume the work done in earlier ones.
Who wrote The Honest Why?: Brian Spiker, who has run Spiker Carpet and Tile Care since 2013. He writes from operating a real service business, not from a podcast booth.

More on the author: About Brian · the receipts · the Purpose series

Hear a 30-sec preview

Audiobook · $14.99

30-second preview

The Honest Why — audiobook

/ 0:30

First 30 seconds. Buy the audiobook to hear it in full.

Watch the podcast

Listen to the podcast

The Honest Why — podcast episode

Sample · Day 1

First 400 words. The hook is the whole pitch.

Stop lying to yourself about why you want what you want—confront the ugly, selfish, petty reasons and weaponize them instead of pretending to be noble.

Explore the Apex Flow Publishing House at books.apexflowlabs.com.

Send me the full chapter

Reader file

Reviews for The Honest Why

No reviews yet. Be the first — first reviewer on each book gets a 20% code.

FAQ

The questions everyone sends in the first 48 hours.

AUDIT THE DRIFT

You either chose, or you got chosen for.

NAME THE FIGHT

Purpose is the work you can’t put down.

INSTALL THE IDENTITY

Become the person before you’ve done it.

BUILD THE LEGACY MOVES

What survives you starts now.

LIVE DELIBERATELY

Default settings are someone else’s plan.