Eat The Frog — Discipline series book 27
Launch week · 30% off · code APEX30

Discipline · Book 27 · Wave I — Foundation

Eat The Frog

A 90-Day System to Build Iron Discipline, Crush Excuses, and Unlock Unstoppable Focus

By Brian Spiker42 words · 90 chapters

The most brutal discipline is not doing what you hate—it's choosing to do the one thing you hate most before you do anything else, because every minute you delay it, you bleed energy and self-respect. Explore the Apex Publishing House at apexflowlabs.com/books.

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Audiobook · $12.99

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Eat The Frog — audiobook

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Sampling from Show Up Anyway. Buy this book’s audiobook to hear it in full.

Watch the podcast

30-second preview

Sampling from Discipline Over Motivation.

Listen to the podcast

30-second preview

Eat The Frog — podcast episode

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Sampling from The Iron Routine. Buy this book’s audiobook to hear it in full.

Sample · Day 1

First 400 words. The hook is the whole pitch.

The most brutal discipline is not doing what you hate—it's choosing to do the one thing you hate most before you do anything else, because every minute you delay it, you bleed energy and self-respect.

Explore the Apex Publishing House at apexflowlabs.com/books.

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FAQ

The questions everyone sends in the first 48 hours.

ELIMINATE WEAK HABITS

Kill the shit that has been killing you slowly.

BUILD DAILY DISCIPLINE

Small reps, daily. The compounding is real and so is the bill.

MASTER YOUR EMOTIONS

Your feelings are renters. They do not get to be the landlord.

FOCUS LIKE A WEAPON

One mission. Zero distractions. No fucking apologies.

CREATE YOUR NEW IDENTITY

Become the man who shows up. Bury the one who flinched.

About the author

Brian Spiker has run Spiker Carpet and Tile Care since 2013 — a real service business with real customers, real Google reviews, and 13 years of work most self-help authors will never do.

He writes the way operators talk: brutal, funny, and built from work that actually has to get done. Verify everything at spikercarpetandtilecare.com.