Sample · Day 1
First 400 words. The hook is the whole pitch.
Excuses aren't weaknesses — they're traitors that must be executed on sight, not managed or reasoned with.
Explore the Apex Publishing House at apexflowlabs.com/books.

Discipline · Book 38 · Wave I — Foundation
A 90-Day System to Build Iron Discipline, Crush Excuses, and Unlock Unstoppable Focus
Excuses aren't weaknesses — they're traitors that must be executed on sight, not managed or reasoned with. Explore the Apex Publishing House at apexflowlabs.com/books.
Launch week · 30% off
Use code APEX30 at checkout. All 5 formats.
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Hear a 30-sec preview
Audiobook · $12.99
Death Of Excuses — audiobook
Sampling from The Restart Protocol. Buy this book’s audiobook to hear it in full.
Watch the podcast
Sampling from The Iron Routine.
Listen to the podcast
Death Of Excuses — podcast episode
Sampling from Quit Negotiating With Yourself. Buy this book’s audiobook to hear it in full.
Sample · Day 1
Excuses aren't weaknesses — they're traitors that must be executed on sight, not managed or reasoned with.
Explore the Apex Publishing House at apexflowlabs.com/books.
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FAQ
Kill the shit that has been killing you slowly.
Small reps, daily. The compounding is real and so is the bill.
Your feelings are renters. They do not get to be the landlord.
One mission. Zero distractions. No fucking apologies.
Become the man who shows up. Bury the one who flinched.
About the author
Brian Spiker has run Spiker Carpet and Tile Care since 2013 — a real service business with real customers, real Google reviews, and 13 years of work most self-help authors will never do.
He writes the way operators talk: brutal, funny, and built from work that actually has to get done. Verify everything at spikercarpetandtilecare.com.